Buy No Clothes Challenge


You are invited to participate in the Buy No Clothes Challenge during Spring 2023 (September 1 to December 1). This is an opportunity to reflect on the significant waste caused by the decisions we make about clothing. 

Why take the Challenge? 

Did you know? On average, every Australian buys 56 items of clothing, including socks and underwear, each year, most of which are made from non-sustainable, non-durable materials. This makes us among the biggest purchasers of clothing in the world. Each Australian disposes an average 23 kilograms of clothing to landfill, either here or overseas, each year. This equates to about 227,000 tonnes of discarded clothing.  

One way to reduce clothing waste is for everyone to buy less clothes – hence the Buy No Clothes Challenge. Taking the challenge will lead to reduced carbon emissions (as many clothes are made from fossil fuels) as well as reduced clothing waste going into landfill.  

Reducing clothing waste is like playing a game of snakes and ladders. There are things that will help us achieve no clothing waste (ladders) e.g. buying less. There are also things that will generate more clothing waste (snakes) e.g. going into shops when we don’t need any more clothes. During the challenge, we will share ideas on how to reduce clothing waste. 




What’s involved? 

REGISTER HERE 

If you have any trouble with this link, please send an email to wasteless@seechange.org.au to register. 

By registering, you will receive two to three emails per month during Spring 2023 with ideas on how to reduce clothing waste and to buy no clothes. 

During the three months, you should aim to buy no clothes at all. If you find that you do need some different clothes, then try buying second hand, swapping clothes, renting, upcycling your existing clothes or buying quality clothes that won’t end up in landfill. 

We would love to hear about your experience in participating in the Buy No Clothes Challenge. Please send us an email to wasteless@seechange.org.au.  




Who is running the challenge? 

The challenge is being run by the SEE Change WasteLess group.

Register for the Challenge HERE 




Frequently Asked Questions 

Can I purchase second hand? 

You probably have more than enough clothes in your wardrobe that you don’t actually need any more clothes. However, if you find that you do need some new clothes, purchasing second hand is better than buying new. 


Can I take on the challenge after September 1st?  

Yes, definitely. Taking the Buy No Clothes challenge will be a personal journey, meant to help you reset your consumption habits. This action can be taken at any time, and WasteLess is here to support you on your path whether you start the challenge on September 1st or later. Once you have registered, you will receive fortnightly emails with ideas and encouragement to continue the challenge. 

What are the numbers for the global clothing industry? 

  • 92 Million tonnes of textile waste is produced every year  

  • The fashion industry is responsible for 20% of global waste water  

  • Dyeing and finishing fabrics contribute 3% of global CO2 emissions and 20% of global water pollution  

  • Globally, only 12% of the material used for clothing is recycled  

  • Fabrics such as polyester, nylon and acrylic shed microplastic fibres when washed, which enter waterways  

  • Microplastics in waterways and oceans harm aquatic ecosystems including coral reefs – the fashion industry is responsible for 35% of oceanic primary microplastic pollution  

  • Synthetic fabrics take hundreds of years to decompose. 


How can I experiment with fashion while participating in the Buy No Clothes Challenge? 

Taking the challenge provides us with the space to be very creative with the clothes and accessories we already have. Try mixing shirts, blouses, skirts, dresses, suits with different scarves, brooches, ties, socks and whatever else has been languishing in your cupboard for a while. You could also swap with friends, or join a local Facebook mobile clothes-swap library. 


What should I do if I’m going to a wedding or a special event? 

It’s really important to re-wear event clothes (Jane Fonda does it). Consumers spend billions of dollars each year on “wear-once” event wear for weddings, holidays, and special occasions. Much of this clothing ends up in landfill after one outing. There might be an urge to splash out for a special event outfit now that the world is opening up, but you don’t have to buy new to look nice. 

Instead, re-wear, re-style and love again what you have; choose second hand first; or rent something special for your event. 


Some useful links: 

https://www.abc.net.au/news/2023-02-12/fast-fashion-industry-environmental-toll-amid-greenwashing/101912482 

ABC article starting with a woman who pledged not to buy new clothes for 12 months.  

https://www.cleanup.org.au/top-10-ways-to-reuse-reduce-and-recycle-your-clothes How to reduce clothing waste 

Why clothes are so hard to recycle https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle 

https://www.panaprium.com/blogs/i/reduce-clothing-waste 

https://www.environmental-action.org/blog/5-tips-to-reduce-clothing-waste/ 

https://www.sustainyourstyle.org/en/reducing-our-impact 

https://sustainability.ncsu.edu/blog/changeyourstate/closets-afterlife-5-ways-reduce-clothing-waste/  

https://passionlilie.com/blogs/designersjournal/how-to-stop-wishcycling-and-reduce-clothing-waste-in-6-simple-steps